Back in the time when people used to consider gym as the place designed specifically to gain muscle and build a physique, we came up with an idea which completely changed their perspective. We aimed to educate them about the general idea of fitness and that its nothing less than an affluent lifestyle.

Just the way people feel that owning a brand is a sign of an extravagant lifestyle which they like to flaunt, they realised that maintaining a fit and healthy body is a sign of a successful and a happy man. The idea was to bring out a positive change in their way of thinking and make them opt for a healthy lifestyle which they can flaunt harmlessly.